Poulaki, Panoraia; Rachiotis, Theodoros; Vasilakis, Nikolaos - In: Destination Branding and Bias in Ecotourism, (pp. 325-356). 2024
This study investigates the potential of ecotourism in fostering sustainable development in Chania, Crete, focusing on environmental conservation, cultural preservation, and economic growth. A mixed-methods approach combines secondary research to establish a global and local theoretical...