The insurance industry is shifting their sales mode from offline to online for the sake of reaching potential customers efficiently. Online insurance sales are usually arranged in a customer-initiated way. To solicit a group of potential insurance customers, a notification displayed in a pop-up...

AI technology has transformed the online shopping sphere through platforms such as Amazon which now offer highly individualized experiences to their users. The chapter examines how Amazon uses AI to create a personalization ecosystem with dynamic recommendation engines and predictive analytics...

Marketing landscape experiencing a drastic change, driven by the growth of artificial intelligence (AI) and personalization, replacing "one-size-fits-all" marketing approach by more personalized marketing strategies, like machine learning and predictive analysis. This will allow organisations to...

This chapter delves into the transformative impact of AI-powered personalization within the retail sector, emphasizing its critical role in fostering deeper customer loyalty, enhancing engagement, and streamlining operations. It examines how retailers leverage machine learning (ML), natural...

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the...

Artificial Intelligence (AI) is revolutionizing recruitment and talent management, speeding up hiring and enabling personalized training. Tools like IBM's Watson predict employee turnover with 95% accuracy, while LinkedIn's AI finds passive job seekers. However, challenges include bias like...

This study aims to combine deep and recurrent neural networks with a reduced-form portfolio model to predict future default rates across economic sectors. The industry-specific forecasts for Italian default rates produced with the proposed approach demonstrate its effectiveness, achieving...

Artificial Intelligence (AI) is transforming financial risk management, employing sophisticated computational methods to assess, forecast, and reduce risk. This chapter discusses the potential of AI to change how financial institutions manage risk, its applications, advantages, and the...

This study examines the role of AI-based simulators in experiential marketing education. By designing an interactive conceptual model, it is shown how the combination of intelligent algorithms with experiential learning theory can enhance student engagement, improve marketing decision analysis,...