Hassan, Syed Masroor; Rahman, Zillur - In: International Journal of Ethics and Systems 40 (2024) 2, pp. 340-361
Purpose This paper aims to investigate the role of personal and affective factors in curbing unethical consumer behaviour (UCB). Specifically, this study scrutinizes how religiosity, consumer ethical beliefs (CEBs) and anticipated guilt influence UCB. Design/methodology/approach Using a...