Tuyet, Tran Thi; Huyen, Vu Thi Thu; Nguyen, Viet Thai - In: Cogent Business & Management 11 (2024) 1, pp. 1-16
As online activities related to purchasing restaurant foods have become more common, user-generated photos (UGPs), including a customer’s face, have emerged as crucial sources of information because they offer a better visual cue and create a higher level of trust, subsequently increasing...