The rapid social change in the world through global economic turmoil, social inequality, and degradation of the natural context triggered an increase in criticism of the marketing approach oriented towards the dimension of profit alone. The concept of modern marketing requires rebranding with...

This paper estimates the responsiveness of retirement saving to tax incentives for employees in Great Britain and shows how this responsiveness interacts with automatic enrolment into workplace retirement plans. For identification, I exploit a kink in the income tax schedule where there is a...