Thakur, Jatin; Kansra, Pooja; Khan, Shad Ahmad - In: Decoding Tourist Behavior in the Digital Era: Insights …, (pp. 43-64). 2024
The rapid advancement of digital technology has profoundly transformed the tourism industry, giving rise to a new breed of traveller the digital traveller. This tech-savvy and hyper-connected demographic demands personalized, seamless, and instantaneous experiences throughout their journey. This...