Search Results

Effectiveness of self-run vs. third-party sales channels on the consumers' purchase intention : a multi-method exploration of the moderating role of review volume

Song, Lijuan; Mo, Zan; He, Yue; Liu, Jianhua; Fu, Huijian - In: Journal of consumer behaviour 23 (2024) 2, pp. 263-277

Persistent link: https://www.econbiz.de/10014507171

Effectiveness of signaling a firm family identity to jobseekers: proactiveness and innovativeness profile of the applicant

Llanos-Contreras, Orlando; Cuevas-Lizama, Jonathan; … - In: Academia Revista Latinoamericana de Administración 37 (2024) 4, pp. 680-701

Purpose This study aims to determine how the communication of a family business identity in a recruitment call influences, directly and indirectly, the response of jobseekers, and whether this response varies according to the level of proactiveness and innovative of the applicants....

Persistent link: https://www.econbiz.de/10015341121

Effectiveness of signaling a firm family identity to jobseekers : proactiveness and innovativeness profile of the applicant

Llanos-Contreras, Orlando; Cuevas-Lizama, Jonathan; … - In: Academia : revista Latinoamericana de administración 37 (2024) 4, pp. 680-701

Persistent link: https://www.econbiz.de/10015418031

Effectiveness of social media influencers and their impact on customers' attitudes and buying intention

Hadeel Elmousa; Yee, Wong Foong; Cheah, Jun-Hwa - In: International journal of internet marketing and … 20 (2024) 1, pp. 26-49

Persistent link: https://www.econbiz.de/10015065490

Effectiveness of social media marketing in the enrolment of management students in college and university : an exploratory study

Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: International journal of business competition and … 9 (2024) 1, pp. 30-42

Persistent link: https://www.econbiz.de/10015272505

Effectiveness of social robots as a tutoring and learning companion: a bibliometric analysis

Pai, Rashmi Yogesh; Shetty, Ankitha; Dinesh, Tantri Keerthi - In: Cogent Business & Management 11 (2024) 1, pp. 1-17

A long-term perspective on how technology will mature is needed whereby robotics and artificial intelligence (AI) have accomplished a consequential and remarkable impact by finding their way into mainstream higher education. Robots have already become an indispensable factor in society and...

Persistent link: https://www.econbiz.de/10015456961

Effectiveness of social robots as a tutoring and learning companion : a bibliometric analysis

Pai, Rashmi Yogesh; Shetty, Ankitha; Dinesh, Tantri Keerthi - In: Cogent business & management 11 (2024) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014535255

Effectiveness of sponsorship type, sport team identification, team support and congruence

Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209

Persistent link: https://www.econbiz.de/10014504967

The effectiveness of sugar-sweetened beverage warning labels : an examination of consumer reactance and cost of compliance

Hughner, Renée Shaw; Dumitrescu, Claudia - In: Journal of business research : JBR 182 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015130277

Effectiveness of sustainability related governance : evidence from India

Malik, Punita; Singh, Rajbir - In: International journal of business competition and … 9 (2024) 3/4, pp. 205-229

Persistent link: https://www.econbiz.de/10015272562