Sellappan, Palaniappan; Shanmugam, Kavitha - In: Journal of Entrepreneurship in Emerging Economies 16 (2024) 6, pp. 1500-1532
Purpose Environmental dynamics affect all sectors, and retailing is no exception. Scholarships reveal that, in such turbulent times, entrepreneurial characteristics are essential for business. In academic research, entrepreneurial characteristics like entrepreneurial orientation (EO) and...