Kunal, Kishore; Ramprakash, K. R.; Arun Prasad, R. - In: Generative AI in Food Systems: Predictive Demand, Smart …, (pp. 129-166). 2025
The aim of this chapter is to explore the transformative role played by AI (Artificial Intelligence) in the influencer marketing space with respect to the food industry, specifically on audience targeting, engagement and content personalization. Adoption of AI based influencer marketing in the...