Tarnanidis, Theodore; Vlachopoulou, Maro; Manaf, Arman … - In: Cultural Sensitivity, Cross-Border Logistics, and …, (pp. 1-26). 2025
The purpose of this chapter is to evaluate Amazon and Apple's market penetration of smart products by analyzing their CSR and digital marketing strategies, while taking into account leadership factors that could assist their organizations in moving toward a sustainable society. The focus is on...