Watoła, Szymon; Han, Feifei; Strzelecki, Artur - In: Future business journal 11 (2025) 1, pp. 1-14
Using a stimulus-organism-response lens that integrates perceived ease of use, attitude, satisfaction, and motivation, this study models the antecedents of players' financial commitment to microtransactions in free-to-play games (F2P). Survey data from F2P players (n = 161) in Poland were...