While social commerce is developing as a relatively new stream in e-commerce that combines commercial and social activities, there is limited evidence regarding the social commerce environment and consumers' purchase intention. For the purpose of contributing knowledge to this area, this study...

Objective: The article aims to identify factors that influence students' behavioural intentions to use generative artificial intelligence (GenAI). Research Design & Methods: We proposed a research model based on the theory of planned behaviour, the technology acceptance model and a literature...

Objective: The article aims to identify factors that influence students' behavioural intentions to use generative artificial intelligence (GenAI). Research Design & Methods: We proposed a research model based on the theory of planned behaviour, the technology acceptance model and a literature...