Dellech, Dorsaf; Behi, Meriem; Debabi, Moez; Debabi, Mohsen - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 26 (2025) 2, pp. 396-410
This research focuses on the role of personal values and consumer social responsibility in shaping enduring involvement and purchase intention of fair trade products, taking into account the moderating effect of perceived consumer effectiveness. This study aims to examine how these psychological...