Ringo, Denis Samwel; Kazungu, Isaac; Tegambwage, Amani … - In: Technological Sustainability 3 (2024) 1, pp. 24-40
Purpose This paper examines the relationship between product innovation (PRODIN), process innovation (PROCIN) and export performance (EXPF) of manufacturing small-and medium-sized enterprises (SMEs). Moreover, the paper investigates the moderating effect of marketing innovation (MAKIN) in the...