This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer decision-making. This chapter explores neuromarketing techniques like FMRI,...

The degree of pass-through of input cost changes is relevant in several contexts, including estimating antitrust damages and evaluating the impact of changes in taxation. In recent antitrust cases it has been alleged that the adoption of focal pricing by firms reduces the degree of pass-through...

The degree of pass-through of input cost changes is relevant in several contexts, including estimating antitrust damages and evaluating the impact of changes in taxation. In recent antitrust cases it has been alleged that the adoption of focal pricing by firms reduces the degree of pass-through...

Technological sovereignty can be defined as the ability of a country to guarantee access at all times to the key technologies that are necessary to meet social priorities and needs. Despite having different competences, the countries analyzed focus largely on the same fields of technology that...