"High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap. Offering a clear and...

Purpose - We propose a method to build confidence sets for the solutions of stochastic discrete optimization problems solved through the sample average approximation method. Design/methodology/approach - By combining the concept of Model Confidence Set (MCS) with shrinkage estimation of large...

Purpose - We propose a method to build confidence sets for the solutions of stochastic discrete optimization problems solved through the sample average approximation method. Design/methodology/approach - By combining the concept of Model Confidence Set (MCS) with shrinkage estimation of large...

Introduction, Chapter 1 - You Can't Cheat the Harvest, Chapter 2 - Studying Ourselves, Chapter 3 - Back Seat Driver, Chapter 4 - Self-efficacy Over Time, Chapter 5 - Self-efficacy in the Moment, Chapter 6 - Antecedents, Chapter 7 - Doing a Self-build, Chapter 8 - Developing Others, Chapter 9 -...

Fuel cell electric heavy-duty trucks and the corresponding hydrogen refueling stations are part of policymakers’ strategies to reduce road transport emissions. The construction of these refueling stations requires strategic planning on the configuration and, thus, the available capacity. No...

This study investigates the configurational pathways enabling women in Oman to translate entrepreneurial intentions into technology venture creation. By integrating institutional theory and resource‑based view, we develop a novel framework examining how formal institutional support (FIS),...

Fuzzy-set qualitative comparative analysis (fsQCA) has gained widespread popularity in social science research. However, incorporating the concept of growth-common in business and economic studies-into fsQCA remains unintuitive and methodologically challenging. This study proposes a new approach...