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Anthropomorphic sad expressions reduce waste of "single" imperfect food

Gerecht, Svenja; Eckmann, Lisa; Wentzel, Daniel; … - In: Psychology & marketing 42 (2025) 3, pp. 669-683

Persistent link: https://www.econbiz.de/10015373165

Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior

Karpin??ska-Krakowiak, Ma??gorzata - 2025 - First edition.

Part I: Understanding Anthropomorphism and Animism 1. What Are Anthropomorphism and Animism? 2. Traits of Life vs. Traits of Humanness 3. Why Do We Anthropomorphize? Why Do We Animate? Part II: Advertising Tactics for Anthropomorphism and Animism 4. Animism in Advertising: The Power of Movement...

Persistent link: https://www.econbiz.de/10015494903

Anthropomorphism and consumer experience : review and future research agenda

Husain, Rehan; Prentice, Catherine - In: International journal of consumer studies 49 (2025) 5, pp. 1-33

Persistent link: https://www.econbiz.de/10015456409

Anthropomorphism and diversity in virtual humans : their influence on the trust and attitudes of Gen Z consumers

Magtibay, Reginald; Lonsdale, Nadia; Aydin, Gokhan - In: Corporate communications : an international journal 30 (2025) 5, pp. 888-914

Persistent link: https://www.econbiz.de/10015615612

Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication

Wang, Yitong; Sauka, Kudzai; Situmeang, Frederik B. I. - In: Journal of consumer marketing 42 (2025) 4, pp. 512-536

Persistent link: https://www.econbiz.de/10015620205

Anthropomorphism in artificial intelligence : a game-changer for brand marketing

Gomes, Sofia; Lopes, João M.; Nogueira, Elisabete - In: Future business journal 11 (2025) 1, pp. 1-15

The expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers. This technological innovation is reshaping digital interactions between...

Persistent link: https://www.econbiz.de/10015614504