Gulati, Gagan; Joshi, Mahesh Chandra; Kumar, Amit - In: Economic, Social, and Environmental Insights on Energy …, (pp. 369-394). 2025
Technology has transformed managerial decision-making, particularly through analytical tools that support real-time adjustments in marketing strategies based on data. Marketing analytics is vital for informing organizational actions. Concurrently, sustainable development and green marketing are...