Sood, Devika; Sharma, Swati; Tiwari, Akshita - In: Decoding Tourist Behavior in the Digital Era: Insights …, (pp. 309-328). 2024
This chapter explores identity-driven tourism marketing, focusing on aligning destination branding with the values and self-expression of millennial travelers to enhance engagement and satisfaction. Millennials prioritize experiences, personal values, and digital connectivity, seeking...