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Immersive escapes : examining the impact of personality traits, perceived enjoyment, flow and trust on virtual reality technology adoption intentions in an emerging market

Issock, Paul Blaise Issock; Jacobs, Abby; Koopman, Aaron - In: Cogent business & management 11 (2024) 1, pp. 1-18

The travel restrictions imposed during the Covid-19 pandemic have expedited the adoption of Virtual Reality (VR) technology as a substitute for traditional tourism experiences. This study delves into the impact of personality traits, perceived enjoyment, and anticipated flow state on the...

Persistent link: https://www.econbiz.de/10015443714

Immersive gaming in the fashion arena : an investigation of brand coolness and its mediating role on brand equity

Suha Fouad Salem; Alanadoly, Alshaimaa Bahgat; … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 529-548

Persistent link: https://www.econbiz.de/10015062551

Immersive learning in management accounting education : a prototype of classroom-as-organization supported by learning management system and virtual reality

Corre, Jean Yves le; Xu, Shaozhe - In: Harnessing technology for knowledge transfer in …, (pp. 108-125). 2024

Persistent link: https://www.econbiz.de/10014531386

Immersive technologies : a critical success factor for modern retailers

Nguyen Dong Phong; Huong Ho Xuan; Truong Thi Hoang Oanh; … - In: Emerging and evolving business and management issues in …, (pp. 193-240). 2024

Persistent link: https://www.econbiz.de/10015156857

Immersive technology and cause-related marketing : the role of personalization and value co-creation

Luan, Chi-Cheng; Phan, The Anh - In: Journal of consumer behaviour 23 (2024) 3, pp. 1574-1596

Persistent link: https://www.econbiz.de/10014575990

Immersive Technology and Experiences : Implications for Business and Society

Heggde, Githa (ed.); Patra, Santosh Kumar (ed.); … - International Communication Management Conference <10., … - 2024

1. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environmen -- 2. Managing Professional Identities in the world of Immersive Technology: A study of healthcare professionals -- 3. I am confused: Coping with customer confusion in metaverse...

Persistent link: https://www.econbiz.de/10014443988

Immersive time in the metaverse and visits to the physical world : why not both? A holistic customer engagement framework

Cheung, Man Lai; Leung, Wilson Ka-shing; Chang, Man Kit; … - In: International journal of contemporary hospitality management 36 (2024) 11, pp. 3674-3703

Persistent link: https://www.econbiz.de/10015141945

Immersive Whale Odyssey: A 360° Underwater VR Adventure for Eco-Tourism

Kunnumpurath, Biju; Menon, Vishnu Achutha; Paul, Ajith - In: Advancing Smart Tourism Through Analytics, (pp. 215-232). 2024

Virtual Reality (VR) technology immerses users in simulated environments through specialized headsets and sensory equipment, offering highly interactive experiences. This study, conducted at Christ University, Bengaluru, between December 2023 and January 2024, focused on the Blu: Whale Encounter...

Persistent link: https://www.econbiz.de/10015537028

Immersives Lernen im Change Management digitaler Transformationsprozesse : Potenzial, Herausforderungen und Strategien

Maier, Anna-Lena; Bratke, Nane; Rosacker, Jannik - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 53 (2024) 9, pp. 4-9

Persistent link: https://www.econbiz.de/10015061121

Immigrant Age at Arrival and the Intergenerational Transmission of Ethnic Identification Among Mexican Americans

Duncan, Brian; Trejo, Stephen J. - 2024

Many U.S.-born descendants of Mexican immigrants do not identify as Mexican or Hispanic in response to the Hispanic origin question asked in the Census and other government surveys. Analyzing microdata from the 2000 U.S. Census and the 2001-2019 American Community Surveys, we show that the age...

Persistent link: https://www.econbiz.de/10015210980