Pant, Satish Chandra; Kumar, Sathyendra; Parhi, Shiba Prasad - In: Emerging Trends in Food and Agribusiness Marketing, (pp. 327-352). 2024
The knowledge base of Organic food consumption (OFC) has been growing fast in recent years. Various studies addressing motives, barriers, concern towards the environment, health and safety, trust, buying behaviour, risk, and benefits are dominant research areas in the OFC knowledge base....