Vardireddy, Monishwar Reddy; Gajbhiye, Pranjali - In: The Quantum AI Era of Neuromarketing, (pp. 157-172). 2024
Electroencephalography (EEG) is crucial for understanding how music affects cognitive and emotional processes by providing real-time insights into neural activity. It helps measure emotional states like happiness and sadness in response to music, revealing how music influences brain regions such...