This study aimed to understand the intentions of consumers living in urban areas of Ethiopia to consume Spirulina-fortified bread. Data were collected from a sample of 361 randomly selected respondents. The theory of planned behavior (TPB), with the addition of individual lifestyle...

This study aims to identify the determinants influencing the intention of customers of conventional banks to adopt Islamic financing (IF) in the context of an Islamic country that seeks to adopt Islamic banking (IB). A structured questionnaire was administered to 163 respondents, and hypotheses...

In the short evolution from 2019 to the present, the application domains of ChatGPT have experienced exponential growth, ranging from editing, consulting, banking, healthcare, journalism, and mass media to entertainment, education, and remote technical assistance in industrial processes. This...

AI chatbots are the key technology that embraces the technology in service. Nevertheless, the use of AI chatbots intention is not visible in most companies; as a result, they are unable to maintain customer relationships with Generation Z. This study aims to examine how user experience and...

AI chatbots are the key technology that embraces the technology in service. Nevertheless, the use of AI chatbots intention is not visible in most companies; as a result, they are unable to maintain customer relationships with Generation Z. This study aims to examine how user experience and...