Kee, Kerk F.; Jitkajornwanich, Kulsawasd - In: Handbook of innovations in strategic communication : …, (pp. 66-76). 2025
In this chapter, we present a case of the diffusion of innovations theory as a theory and framework for strategic communication. More specifically, we focus on theorizing strategic information diffusion as a form of strategic communication, with strategic information diffusion defined as the...