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Influencer mix strategies in livestream commerce : impact on product sales

Gu, Xian; Zhang, Xiaoxi; Kannan, P. K. - In: Journal of marketing 88 (2024) 4, pp. 64-83

Persistent link: https://www.econbiz.de/10014582928

Influencer selection and strategic analysis for live streaming selling

Ye, Fei; Ji, Li; Ning, Yu; Li, Yina - In: Journal of retailing and consumer services 77 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014462286

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10014511629

The influencer-entrepreneurship journey : a model of staged progression

Cheng, Zixuan Mia; Regt, Anouk de; Young, Kai-Yi - In: Psychology & marketing 41 (2024) 11, pp. 2789-2804

Persistent link: https://www.econbiz.de/10015133903

Influencers and donations : the impact of source and product benefits

Cho, Yoon-Na; Kim, Yuna; Ye, Christine - In: International journal of consumer studies 48 (2024) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10014531663

Influencers : the power of comments

Nistor, Cristina; Selove, Matthew - In: Marketing science 43 (2024) 6, pp. 1153-1167

Persistent link: https://www.econbiz.de/10015197044

The influences of ambidexterity, new public management and innovation on the public service quality of government organizations

Alkaabi, Seema; Hazzam, Joe; Wilkins, Stephen; Dan, Sorin - In: Public performance & management review 47 (2024) 5, pp. 1110-1137

Persistent link: https://www.econbiz.de/10015184922

The influences of circular economy practices on manufacturing firm's performance : a meta-analytic structural equation modeling study

Pan, Xu; Wong, Christina W. Y.; Wong, Chee Yew; Sakun … - In: International journal of production economics 273 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015050826

Influences of collaborative culture and knowledge management on product and process innovation : the moderating role of information technology utilization

Le, Phong Ba; Sy Van Ha - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2573-2586

Persistent link: https://www.econbiz.de/10015205283

Influences of collaborative culture and knowledge management on product and process innovation: the moderating role of information technology utilization

Le, Phong Ba; Ha, Sy Van - In: Journal of Business & Industrial Marketing 39 (2024) 12, pp. 2573-2586

Purpose The purpose of this study is to investigate the influence of collaborative culture on product and process innovation via mediating role of knowledge management and moderating role of information technology utilization. Design/methodology/approach This paper used structural equation...

Persistent link: https://www.econbiz.de/10015349139