Kusumawati, Andriani; Rahimah, Anni; Abdillah, Yusri - In: Cogent Business & Management 11 (2024) 1, pp. 1-21
This research aims to synthesize a contemporary understanding of avatar marketing by employing advanced bibliometric analysis and data visualization techniques. It addresses existing gaps in the literature and delineates a clear path for future research. By systematically reviewing 185 research...