Abstract The research aims to determine the directions for developing marketing strategies of state commercial banks based on quantitative metrics for evaluating the effectiveness of the marketing activities of banks adapted for the banking sector. During the research, the author applied the...

Research on the subject of marketing ethics has already been a neglected area. There is a lack of research in the field, especially from the developing world. Thus, this study explored the marketing ethics practice and perceptions of marketing practitioners in the wholesale and retail sector in...

Research on the subject of marketing ethics has already been a neglected area. There is a lack of research in the field, especially from the developing world. Thus, this study explored the marketing ethics practice and perceptions of marketing practitioners in the wholesale and retail sector in...