Shaikh, Irfan Abdul Karim; Shanmugha Priya, P.; Sivakamy, V. - In: E-Commerce, Marketing, and Consumer Behavior in the AI Era, (pp. 33-56). 2024
The review underscores the evolving nature of consumer preferences and expectations, driven by technological advancements, urbanization, and changing lifestyles. The authors meticulously analyze existing literature, presenting a synthesis of key findings, design frameworks, and research agendas....