Akaehomen, Toluwani - In: Cases on startups and enterprise, (pp. 76-85). 2025
This case study examines the entrepreneurial journeys of two female African immigrants in Ireland, Kisu and Shirley, as they navigate cultural, financial, and systemic challenges. Kisu's business, Sahara, specialises in African fashion, art, and interior décor, while Shirley runs Events Now, an...