"This book explores the synergies and trade-offs between these elements, emphasizing the importance of a unified approach to steering the global economy toward sustainable development. This work is not only relevant to academics but also to practitioners and policymakers. By presenting complex...

Introduction -- Basics -- Why We Are Not Yet in the Metaverse -- Why It Is Still Worth Engaging with the Metaverse Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse -- Opportunities and Risks -- Information, Links, and Checklists.

Companies face social criticisms because of their marketing practices. The objective of the study is to analyze the social criticisms of marketing practices adopted by companies. The methodology adopted is a conceptual analysis of the various aspects of marketing practices. The marketing...

The tourism sector is currently undergoing a digital transformation, with emerging technologies playing a pivotal role in redefining marketing strategies and improving the performance of small and medium-sized enterprises (SMEs). This study aims to examine, through a comprehensive literature...