Kant, Shashi; Adula, Metasebia; Genale, Mando - In: Sustainable and Intelligent Territorial Marketing and …, (pp. 257-284). 2024
This study investigates the associations among territorial marketing, smart entrepreneurship, and the branding of a place. Drawing on a conceptual framework grounded in the place marketing and entrepreneurship literature, the investigation examines the direct and indirect effects of territorial...