Akbari, Mohammad; Nazarzad, Shadi; Namaghi, Mohamad Ghasemi - In: Journal of Contemporary Marketing Science 7 (2024) 2, pp. 200-216
Purpose In this paper, the relationship of brand logo and purchase intention is investigated along with the mediating role of customer satisfaction, brand preference and brand attitude. The research is conducted on an online passenger transport company called Tapsi. Design/methodology/approach...