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Neurometric and biometric measurement of the effectiveness of COVID-19-related public service announcements

Duman Alptekin, Hazal; Kucun, Nihan Tomris; Kurt, Merve; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 625-643

Persistent link: https://www.econbiz.de/10015080800

Neurophysiological measures in hospitality and tourism : review, critique, and research agenda

Lei, Ming; Chen, Wei; Wu, Jianshe; Zhang, Yingying; Lv, Yan - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 1, pp. 3-31

Persistent link: https://www.econbiz.de/10014633433

Neurophysiology of sensory imagery : an effort to improve online advertising effectiveness through science laboratory experimentation

Wu, Ya-Ling; Chen, Pei-Chun - In: Information & management : the international journal of … 61 (2024) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10015080784

The neuropsychology of leadership

Bennett, Cathlyn Niranjana; Majumdar, Anjali; George, … - In: Cognitive behavioral neuroscience in organizational settings, (pp. 195-207). 2024

Persistent link: https://www.econbiz.de/10015066452

Neuroscience marketing : a new age marketing

Tyagi, Shenki; Tyagi, Mani; Srivastava, Ashish; Saluja, … - In: Building organizational resilience with neuroleadership, (pp. 215-229). 2024

Persistent link: https://www.econbiz.de/10014552157

Neuroscience, Nursing, and Financial Innovation: A Synergistic Approach to Optimized Patient Care and Economic Well-Being

Sehajpal, Sabina; Sidhu, Navpreet Kaur - In: Neuromarketing's Role in Sustainable Finance, (pp. 133-146). 2024

This paper explores the intersection of these fields, positing that their convergence can catalyze unprecedented advancements in clinical outcomes and economic sustainability. Neuroscience provides crucial insights for optimising nursing care through its elucidation of neuroplasticity, cognitive...

Persistent link: https://www.econbiz.de/10015541891