Mohammadi, Sardar; Pashaie, Sajjad; Ghaffarisadr, … - In: Advancing the Marketing Technology (MarTech) Revolution, (pp. 233-272). 2024
As digital technologies continue to evolve and consumer behavior shifts, AI has become a critical tool for enhancing marketing strategies in the highly competitive sports industry. The use of artificial intelligence (AI) in sports marketing as an important innovation brings many opportunities...