Missing observations can arise due to the effort required to answer many questions in long surveys and the cost required to obtain some responses. Implementing a planned missing design in surveys helps reduce the number of questions each respondent needs to answer, thereby lowering survey...

Malesky and Nguyen (2024, Journal of Comments and Replications in Economics, MN) reassess a study on the effects of wartime violence on civic engagement in Vietnam, attributing discrepancies in previous findings to coding and historical errors. They argue that prewar party strength, rather than...

Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

Vorwort -- 1. Einleitung -- 2. Das veränderte Kaufverhalten -- 2.1 Veränderung des Kaufverhaltens -- 2.2 Definition Customer Journey -- 2.3 Phasen einer Customer Journey -- 3. Omnichannel -- 3.1 Die Evolution des Handels -- 3.2 Definition Omnichannel -- 3.3 Vorteile durch Omnichannel -- 3.4...