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Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior

Kettle, Keri L.; Mantonakis, Antonia - In: Journal of business research : JBR 170 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10014535959

Look in to look out : strategy and family business identity during COVID-19

Alguera Kleine, Rebecca; Ge, Bingbing; De Massis, Alfredo - In: Small business economics : an international journal 63 (2024) 3, pp. 993-1018

Persistent link: https://www.econbiz.de/10015178610

A look into the cryptocurrency adaptability in the Philippine's e-commerce : a literature review

Blancaflor, Eric; Pascua, Jaime Eli - In: Selected Papers from the 10th International Conference …, (pp. 145-154). 2024

Persistent link: https://www.econbiz.de/10015063787

A look into the future : the impact of metaverse on traditional theories and thinking in international business

Saridakis, George; Khan, Zaheer; Knight, Gary; Idris, Bochra - In: Management international review : MIR ; journal of … 64 (2024) 4, pp. 597-632

Persistent link: https://www.econbiz.de/10015123623

"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?

Ozuna, Edna; Steinhoff, Lena - In: Journal of business research : JBR 177 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10014551495

Look on the bright side : emojis impact tipping behaviour

Lefebvre, Sarah; Boman, Laura; Orlowski, Marissa - In: International journal of hospitality management 117 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014457828

Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance

Rémy, Eric; Roux, Dominique; Arnould, Eric J.; … - In: Recherche et applications en marketing : RAM 39 (2024) 1, pp. 78-100

Persistent link: https://www.econbiz.de/10014633064

Look what we have here : exploring brand-related sport consumer Twitter conversation topics

Wanless, Liz; Kennedy, Heather; Davies, Melissa; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 150-165

Persistent link: https://www.econbiz.de/10014635124

Looking a gift horse in the mouth : suspicion of large gift expenditures undermines gift appreciation

Mutluoglu, Aybike; Ashworth, Laurence; Robitaille, Nicole - In: Psychology & marketing 41 (2024) 6, pp. 1333-1345

Persistent link: https://www.econbiz.de/10014531217

Looking Ahead: The Next Decade of Neuromarketing and Quantum AI

Singh, Vineet; Gajbhiye, Pranjali - In: The Quantum AI Era of Neuromarketing, (pp. 429-436). 2024

The next decade promises transformative advancements in neuromarketing and quantum artificial intelligence (AI), reshaping how businesses understand and engage with consumers. Neuromarketing employs neuroscience techniques, such as fMRI and EEG, to analyze emotional and cognitive responses to...

Persistent link: https://www.econbiz.de/10015540049