Kaakandikar, Rishikaysh Marotrao; Wawre, Dhanashri Deepak - In: Sustainable Marketing Practices in the Aviation Industry, (pp. 1-32). 2024
The aviation industry is a significant contributor to global greenhouse gas emissions, posing a challenge to sustainable development goals. This chapter discusses the use of regulations and policies in promoting sustainability in aviation marketing, including international agreements, government...