Srinivas, Devara S.; Madem, Srinu; Manda, Vijaya Kittu; … - In: Adapting Global Communication and Marketing Strategies …, (pp. 175-212). 2025
Blockchain technology can make a transformative impact on marketing and communications strategies. The technology has several applications, including tamper-proof influencer metrics, tokenized loyalty programs, and transparency in the community. A comprehensive analysis of recent academic...