Brand storytelling is the art of associating story with customer on an emotional level. In a competitive market for customer attention, brands face a multitude of challenges. Brands must find a way to build a loyal base of consumers, create brand advocates, and achieve long-term success....

The 'metaverse' - envisaged as an expansive, fully interoperable network of 3D virtual worlds - remains a distant prospect with a certain degree of conceptual and technological ambiguity. Nevertheless, an increasing number of firms are investigating the potential of the metaverse as a platform...

The "metaverse" - envisaged as an expansive, fully interoperable network of 3D virtual worlds - remains a distant prospect with a certain degree of conceptual and technological ambiguity. Nevertheless, an increasing number of firms are investigating the potential of the metaverse as a platform...

Political parties in Europe are undergoing profound transformations, with many abandoning traditional brands. This study analyzes party names as indicators of ideological and organizational change, combining an original content analysis across 28 European countries (1945–2023) with two...