Branded content has evolved as a strategy to create content that resonates with consumers without triggering the rejection commonly associated with traditional advertising. In its recent campaigns, the IKEA brand has embraced this strategy, even incorporating artificial intelligence. This...

In today's competitive talent market, employer branding has evolved into a strategic priority for organizations aiming to attract, engage, and retain top talent. This chapter explores the importance of employer branding metrics, emphasizing their role in evaluating talent acquisition, retention,...