Arun, R. J.; Mehrolia, Sangeeta; Jeevananda, S.; Nesin, … - In: Redefining Business in Volatile and Ambiguous Times, (pp. 283-308). 2025
Influencing consumer decision-making processes in the digital age is vital as E-commerce continues dominating the market. This research work explores the application of nudging to e-commerce or any digital environment involving consumer choices, investigating its efficacy in mitigating cognitive...