Morais, Inês; Borges, Ana Pinto; Vieira, Elvira; … - In: Redefining Employer Branding at the Intersection of …, (pp. 61-96). 2025
This study explores at how Employer Branding (EB) strategies can be modified to draw in, keep, and involve talent from a variety of generations. Although EB is acknowledged as a competitive advantage, there is a disconnect between theory and practice due to the limited formal application of EB....