The changes that are taking place in consumers' media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching technology, and taking a cross-media,...

This research examines how entrepreneurship empowers marginalized rural communities by fostering self-reliance, resilience, and sustainable development. It explores the role of government initiatives like microloans and training programs in reducing welfare dependency and expanding economic...

Women entrepreneurs in Latin America face barriers, particularly in high-skill technical sectors where female participation remains limited. This chapter examines the entrepreneurial trajectory of Marta Cantabrana, a Spanish immigrant who founded and developed 3CMetrology Mexico. Employing a...

COVID-19 has devastated health systems and economies globally, incurring substantial financial costs for hospitality. Many chefs and kitchen staff have become unemployed. The culinary sector responded by utilizing digital channels to implement creative initiatives, including online cooking...

This study examines Latina entrepreneurs' struggles in male-dominated fields. We had a 31% survey completion rate using pre-tested research instruments on minority-owned business center consultants and LMI women entrepreneurs, proving the targeted approach worked. Only a small percentage of...

Many factors are behind the persistent gender wage gap in a developing economy, such as occupational segregation, social norms, and gender attitudes. To narrow the gender wage gap, it is mandatory to create gender-inclusive work environments, increase minimum wages and implement labour market...

Many factors are behind the persistent gender wage gap in a developing economy, such as occupational segregation, social norms, and gender attitudes. To narrow the gender wage gap, it is mandatory to create gender-inclusive work environments, increase minimum wages and implement labour market...

The chapter “Breaking Barriers: Redefining Gender Roles in the Digital Age Workforce” investigates the transformative influence of digital advancements on gender roles in contemporary workplaces. It emphasises the persistent disparities that women encounter in the digital and technology...

In a swiftly transforming pharmaceuticals and healthcare environment, the sector contends with increasingly intricate legal and regulatory frameworks alongside escalating demands for sustainable financial strategies. Addressing these multifaceted challenges necessitates a profound redefinition...