This article explores the necessity for HEIs to promote inclusiveness for the differently abled community with a focus on the leadership and innovation roles. HEIs need to adopt, embrace and embed inclusivity measures to cater to different needs of learners. Leadership forms a crucial force that...

Hyper-personalisation is currently considered THE leading buzzword in digital marketing. But how does this form of communication affect digital customer behaviour? This book provides evidence-based answers to that question and introduces a validated measurement model for hyper-personalisation in...