Viererbl, Benno; Denner, Nora; Holzer, Stefanie - In: Communication in uncertain times : how organizations …, (pp. 127-144). 2024
Personalised statements from CEOs can be used as a tool to protect reputation in corporate crises. However, it needs to be considered that CEOs have different personalities. The present chapter, therefore, examines the effects of social distance of a CEO in combination with crisis communication...