Purpose In this JOCM Viewpoint article, the author reflects on the expectations of some minoritized group members that power holders and otherwise privileged group members should exhibit authentic allyship. Specifically, it is suggested that these expectations are unrealistic given both the...

After three decades of orienting agriculture towards ecological and social sustainability goals, the Ukraine war catapulted productivity and supply goals back onto the political agenda. Against this background, the present study aimed to establish how farmers and food consumers envision the...