Dankwah, Justice Boateng; Kwakwa, Paul Adjei; Nnindini, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-13
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including consumer satisfaction, consumer repurchase...