The focus of this chapter is set on the application of the co-creation construct in the area of brand management and branding. The conceptualisation of brand co-creation extends the 'typical' duality of customers and company, to focus on a multitude of stakeholders who are potential brand...

In this chapter, we study the relevance and impact of transnational diaspora in technology-driven ventures in Bulgaria. We argue that the Bulgarian transnational diaspora has played an essential role in the birth of the nascent entrepreneurial ecosystem (EE), magnifying the effect of...

The theoretical context is necessary to understand the process that frames the gender perspective. It must be studied from the pillars of human rights, those that are inherent to the human being and that do not discriminate against age, sex, social status, etc. Being considered Universal, human...

Sustainability and resilience challenges persist globally due to the lack of coordinated action among firms and community stakeholders. This is even more challenging for multinational corporations (MNCs) interacting across multiple, and often diverse, institutional environments. To be effective,...

Public participation in policy-making can play a fundamental role in improving effectiveness via two mechanisms: strengthening the alignment between public needs and proposed measures, and increasing public consensus (and compliance) about them. It is, therefore, particularly relevant to foster...

Many environmental problems have been associated with construction and demolition waste (CDW) globally. Therefore, CDW recycling is seen as necessary, given the rapidly growing number of CDW over the years. The inclusion of a clause on CDW recycling in national Standard Form Contracts can...