Colleoni, Elanor; Romenti, Stefania; Murtarelli, Grazia - In: Handbook on digital corporate communication, (pp. 64-77). 2023
Digital communication enables dispersed stakeholders to easily connect and publicly exchange feelings, opinions, and experiences about a company, to the point of changing the collective judgements of an organizations. While there is growing anecdotical evidence of the impact of digital media on...