Devarakonda, Srijanani; Pandya, Falguni H.; Sahu, Pankaj; … - In: A research agenda for consumer financial behavior, (pp. 103-116). 2023
Insurance is one of the most important players in the financial system. Consumer behavior is the study of when, why, how, and where consumers purchase or do not purchase goods and/or services. This chapter examines consumer insurance behavior and the factors that influence it. Insurance...